RoadSafe News – June 2010
News for over six thousand professionals. In this issue…
Alcohol and drugs
Driving at work
International news
Motorcycle safety
Safer roads
Safer vehicles
Speed management
UK news
Young drivers
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Alcohol and drugs
Bid to cut drink-drive limit by almost half
The Daily Telegraph (4 June) . In his report to The Secretary of State, Sir Peter North has recommended that the drink-drive limit should fall from 80mg of alcohol per 100ml of blood to 50mg.
The report also suggests that Sir Peter has urged ministers to consider an even lower limit for novice drivers of 20mg for the first five years after passing their test, but that this be delayed until five years after the introduction of the 50mg limit for all drivers. Other reported proposals include random breath testing, giving the police the right to stop motorists at any time, and lifetime bans for high risk offenders. A “drug driving” law could create an offence of getting behind the wheel with an illegal substance in the bloodstream at levels that could be deemed impairing.
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Driving at work
Major leasing company ALD Automotive joins the Driving for Better Business campaign.
By achieving a crash reduction of almost a third, ALD Automotive, one of the UK’s leading contract hire and leasing companies, has become the 47th organisation to become a Driving for Better Business champion.
The company, which manages a UK-wide fleet of over 52,000 company cars and vans, has done this by implementing a wide range of comprehensive safe driving policies.
Crucially, ALD Automotive, which has operations in Bristol, Northampton and Milton Keynes, has used its internal experience to create a menu-driven suite of risk management services that enables customers to implement similar best practice at-work driving safety solutions.
ALD Automotive managing director Keith Allen said, “Proactive management of work-related road risk is a key element of risk mitigation with regard to corporate manslaughter and the effective delivery of our duty of care to both our employees and others affected by our work activities.
“The promotion of a safe driving culture has long been valued within ALD Automotive and is a principle we promote both internally and externally. Becoming a business champion for Driving for Better Business is another opportunity for us to promote this message to a wider audience but also to learn from others who are innovative in this area and to continually improve our knowledge and processes in this arena.”
Campaign director Caroline Scurr said, “Businesses that rely on the expertise of contract hire and leasing companies for fleet advice expect them to already be at the forefront of best practice.
“Given ALD Automotive’s standing as one of the UK’s largest providers of company cars and vans we are delighted that the company is promoting a zero-harm attitude to at-work driving both internally and externally.”
Through a comprehensive safe driving policy that includes online driver risk assessments, driving licence checks, a ban on mobile phone use, driver health assessments, monitoring of employee accidents with post-crash interviews carried out, targeted individual guidance and driver training, ALD Automotive has significantly reduced its incident rate.
Mr Allen said, “Our objective is to reduce to a minimum, damage, injury or ill health that our employees and others might suffer whilst driving on work-related journeys. We aim to achieve this through a structured programme of risk assessment as well as ongoing awareness and training.
“Irrespective of blame, most road accidents are preventable and all risks can be contained. Consequently, we operate a policy of zero accident involvement. As a vehicle user drivers are not only responsible for their own safety, but are also responsible for the safety of others who may be affected by their actions. Therefore employees are required to operate their vehicle, at all times, in a manner that is safe, responsible and without accident.”
In the last five years, the company’s accident rate has been cut from 64% to 39% and is largely composed of parking and manoeuvring incidents.
Mr Allen said, “In 2009 whilst 40% of our accidents were identified as at fault accidents, over 50% of these were minor parking and manoeuvring accidents. So whilst we have seen an overall reduction in our company accident rate, clearly we have further work to do to improve on this.
“But the policy we have adopted provides assurance that our monitoring and reporting systems are effective and are making a difference to our work-related road risk, especially when benchmarked across UK business in general.”
To help customers implement at-work driving safety measures, ALD Automotive offers DriveSafe Solutions – a comprehensive suite of services designed to establish a lasting risk reduction programme for all employees who drive on business. It includes licence checks, driver profiling, safety workshops, driver training, vehicle maintenance, accident management, journey profiling, grey fleet management, tyre safety and insurance checks.
Mr Allen concluded, “As a result of our experience both internally and through the provision of DriveSafe to our customers we are acutely aware of the ever present dangers involved in work-related driving. We must be vigilant and rigorous in our application of our occupational road risk policy and this must be continually updated in line with new research and legislation”.
European Transport Ministers Discuss Road Safety at Work
Transport Ministers meeting in Brussels last week discussed work related road safety at their Council Meeting.
As well as declaring work related road safety a priority for action at a national level, Spain has made it one of the priorities of its Presidency of the EU and will include this issue as an Any Other Business point at the Transport Council.
It is estimated that in the EU-15, 39% of fatal work accidents are road traffic accidents.
The recent European Transport Safety Council press release on the growing importance of work-related road safety in the EU can be read here.
From Interactive Driving Systems.
Road safety at work highlighted in Spain
Caroline Scurr, Driving for Better Business Campaign Director, presented at the recent PRAISE seminar in Spain held on the 14th June in Barcelona. This event provided an opportunity to discuss the work-related road safety situation in Spain and a number of other European Countries and examined existing and possible future initiatives from governments and employers to secure better road safety standards at work. It was organised in cooperation with the Dirección General de Tráfico (DGT) of the Spanish Ministry of Interior and the Fundación MAPFRE…
IAM Drive & Survive tells employees to gear up for tougher roads
The driving test is 75 years old and that anniversary has prompted
IAM Drive & Survive
to call for employers to help their drivers to continually improve their technique in keeping with increasingly demanding driving conditions.
Simon Elstow, head of training at IAM Drive & Survive which is a
Driving for Better Business
campaign partner, said, “There are more cars on the road than ever before, and the driving environment is becoming more complicated. Our culture has become increasingly fast paced, everything is done on the move.
“Although cars are becoming easier to drive – with much improved brakes and suspension as well as power steering and a host of safety systems – traffic has significantly increased and traffic networks have become immensely more complex, so the business driver needs far more understanding of what’s going on outside the car.”
IAM wants to see a rural road element being incorporated into the driving test, as it is not currently compulsory. In the UK 71% of road deaths occur on rural roads.
“It is improving the driver which will make the single biggest improvement to road safety in the future, and drivers need to take it upon themselves to adopt a lifelong learning approach,” added Mr Elstow.
In 1935 when the driving test was introduced there were only 1.4 million cars on the road – today there are more than 28.3 million. But, within a year of the test being introduced the death toll had fallen by nearly 1,000 people.
The year before the test was introduced, 7,343 people were killed on Britain’s roads when there were just 2.4m vehicles. In 2008 there were two-thirds fewer deaths (2,538), but 34m vehicles.
Northgate Vehicle Hire receives International Health & Safety Award
Driving for Better Business championNorthgate Vehicle Hire, has gained another prestigious international safety award, inrecognition for its exceptional health and safety standards.
The company was recently awarded an Occupational Health & Safety Gold Award from the Royal Society for the Prevention of Accidents and has now gained the International Safety Award from the British Safety Council. This is the second consecutive year that Northgate Vehicle Hire has won both awards.
The company operates a fleet of over 60,000 vehicles from more than 60 locations throughout the UK and Ireland. Northgate offer commercial vehicles for hire, fleet management, vehicle monitoring and other associated services.
Julie Nerney, British Safety Council chief executive said, “I congratulate Northgate Vehicle Hire for their award, which shows a clear commitment to health and safety best practice and is helping to make our vision of a healthy and safe working environment a reality.”
Colin Gilstin, the Group’s Safety & Environment Manager commented: “The health and well-being of our employees is a primary focus for Northgate Vehicle Hire. We feel that winning this prestigious award for a second successive year confirms Northgate’s commitment to achieving and promoting safety within our work places.”
Northgate’s aim is to lead the field where safety is concerned. Dedication to meeting this aim also assists its customers to meet their own duty of care obligations within their businesses’.
Northgate has now trained more than 700 of its employees to the British Safety Council Level 1 standard in Health and Safety at Work. This year the company’s senior managers are undertaking the 3 day level 2 training course in Supervising Staff Safely. Northgate Health & Safety team are accredited BSC course providers and carry out the training courses in-house. This ensures consistent standard levels whilst improving knowledge and culture within the company.
The British Safety Council leads the way in promoting health, safety and environmental best practice. This international Award recognises and acknowledges that organisations and their employees have achieved health, safety and environmental excellence.
For more information on the Northgate Vehicle Hire please visit their website.
New calls on businesses to tighten grey fleet policies
What do a Ferrari 360 Spider, a 1983 Citroen 2CV, an Austin 7, a Jungheinrich forklift truck and a quad bike have in common?
Surprisingly they are all real examples of grey fleet vehicles, according to leading UK fleet and fuel management company Arval, which is calling on organisations to take tighter control of the key area of at-work driving operations.
Arval is a Driving for Better Business champion. Its director of market insight, Mike Waters, said, “Many organisations are placing a strong focus on their environmental policies but if they don’t know what vehicles their employees are driving and claiming business mileage on, they could be ignoring a large area of inefficiency.
“This list of vehicles may sound far-fetched but we‘re certainly not kidding. Someone within an organisation had actually claimed for 900 business miles on a quad bike.”
While such vehicles are extreme examples of those owned by employers and driven on business, Arval is warning that unless companies have control measures in place, their grey fleet could be costing them from an environmental and a health and safety point of view.
Arval recommends the first move an organisation should make is to try to take steps to understand the scale of the problem, then to look at the most effective alternatives based on the mileage, number and frequency of journeys involved. This might involve pool cars, daily rental or a fully expensed company car, all options that can be effectively managed.
If use of a grey fleet vehicle is unavoidable then Arval recommends putting clear controls in place about what vehicles are allowed to be used. For example, a company can set limits based on CO2 emissions and European New Car Assessment crash test safety ratings.
Northgate Vehicle Hire aims to make drivers safer
Northgate Vehicle Hire, teamed up with Brake, the national road safety charity, to raise the importance of safe and economical driving.
On the UK roads, eight people are killed every day and over seventy are seriously injured. Road crashes that involve drivers at work are estimated at 200 deaths or serious injuries a week. These crashes involve drivers using cars, vans and trucks.
With the aim of reducing the number of crashes, Northgate is distributing a free Driver Safety Guide to help drivers be safer on the roads.
The guide provides guidance and legislative information on road safety whilst also offering drivers and companies an optional self assessment. The guide will include issues such as drink and drug driving, driver tiredness, vehicle maintenance, speeding, reversing and driving whilst using a mobile phone.
Colin Gilstin Health & Safety Manager at Northgate Vehicle Hire said, “As a vehicle hire company, road safety is very important to us. Helping drivers to be more aware about the problems in preparation for and whilst driving, will hopefully decrease the number of crashes and deaths on our roads.”
Katie Shephard, spokesperson for Brake, says: “Shockingly, one in three crashes involves a vehicle being driven for work. Through the Driver Safety Guide, Northgate is raising awareness about vital issues that will help keep drivers safe and Brake applauds Northgate’s ongoing commitment to road safety.”
Approximately 18% of all deaths on the road involved drivers who were over the legal alcohol limit.
For more information, download the free guide here.
Gear up for tougher roads IAM Drive & Survive tells employees
The driving test is 75 years old. Its anniversary has prompted IAM Drive & Survive to engourage employers to help their drivers continually improve their technique in keeping with increasingly demanding driving conditions.
Simon Elstow, head of training at IAM Drive & Survive, a Driving for Better Business campaign partner, said, “There are more cars on the road than ever before, and the driving environment is becoming more complicated. Our culture has become increasingly fast paced, everything is done on the move.
“Business drivers tend to travel many miles, often while tired and stressed, with the regular distraction of the ‘mobile office’. Our driving tests, however, have changed little over the years, and an improvement in driving standards is needed to fill the gap.
“Although cars are becoming easier to drive – with much improved brakes and suspension as well as power steering and a host of safety systems – traffic has significantly increased and traffic networks have become immensely more complex, so the business driver needs far more understanding of what’s going on outside the car.”
IAM wants to see a rural road element being incorporated into the driving test, as it is not currently compulsory. In the UK 71% of road deaths occur on rural roads.
“It is improving the driver which will make the single biggest improvement to road safety in the future, and drivers need to take it upon themselves to adopt a lifelong learning approach,” added Mr Elstow.
In 1935 when the driving test was introduced there were only 1.4 million cars on the road – today there are more than 28.3 million. But, within a year of the test being introduced the death toll had fallen by nearly 1,000 people.
The year before the test was introduced, 7,343 people were killed on Britain’s roads when there were just 2.4m vehicles. In 2008 there were two-thirds fewer deaths (2,538), but 34m vehicles.
ACFO launches driving licence checking guide
The first in a series of ‘how to’ best practice guides designed to influence public and private sector fleet policies and procedures has been launched by ACFO, the UK’s premier organisation for fleet decision-makers.
Former Transport Minister Dr Stephen Ladyman has championed the first guide, ‘ACFO Best Practice Guide to Employee Driving Document Checking’, after he uncovered significant weaknesses in driving licence checking within government departments.
The guide outlines
Driving licence checking procedure and best practice frequency
The key information employers should look for on UK licences and those held by foreign nationals to ensure validity
Who should carry out the checks
The guide concludes: “Driving licence checking is a vital component in compiling an adequate risk assessment of each employee and, indeed, the whole organisation in terms of at-work driving.
ACFO chairman Julie Jenner said, “We believe the guide provides extremely valuable guidance not only for ACFO members to check that they are following our best practice recommendations, but also for the fleet community at large to adopt.”
Dr Ladyman, who was a Transport Minister from 2005 to 2007 said,
“In my view government departments need to set an example to all employers and from my questions it is clear that some of them fall well short of an acceptable standard. I want to see all of them agree to adopt the ACFO guidance and lead the way by taking driving safety seriously.”
All ACFO members will receive the guide and it will be used as part of a member recruitment drive. After a period, it will also be available to the wider fleet community via the ACFO website.
Driving for Better Business – Kier Islington joins campaign.
Kier Islington has joined the government at-work driving safety campaign. The company has reduced the number of crashes in its fleet by almost a third in 12 months. It has done this by employing a range of safe driving initiatives and educating its drivers.
These improvements in fleet management have resulted in significant financial savings. Read their case study.
RoadSafe runs the Driving for Better Business Campaign , and Kier Islington is the 46th organisation to become a business champion. It is the second Kier Group business to achieve the status following Kier Harlow’s sucess earlier this year.
Kier Islington operates a 172-strong light commercial vehicle fleet and two company cars with 26 employees driving their own vehicles on business trips.
Now reaping the rewards of introducing safety initiatives across its own fleet, the company is encouraging its approved list of 120 subcontractors and supply chain partners to adopt a similar approach to occupational road risk management.
Kier Islington regional director Rob Leitch has board level responsibility for work-related road safety. He said, “Kier Islington is a division of Kier Building Maintenance London and we are very proud to have achieved the status of business champion.
“As a proactive organisation, we continue to strive for best practice as well as increasing road safety awareness for both our members of staff and the public. This award also confirms our national commitment to the reduction of carbon emissions as well as reinforcing both our health and safety and environmental polices.”
In 2008, Kier Islington’s fleet had 48 incidents. On the basis that every recorded road accident costs the company a minimum of £250, the total bill for the year was £12000. After improving safety measures in the fleet management policy, the number of incidents fell to 34 in 2009, bringing the cost down to £8500. (The majority of incidents do not involve third party claims and are largely low speed maneuvering incidents.)
Kier Islington transport manager Jonathan Amechi said, “Through general health and safety initiatives, safe systems of work, Kier-led work related road safety campaigns and increased driver education, we have been able to reduce vehicle accidents by raising awareness of the importance of road safety. Driving safely and considerate use of our vehicles is now central to who we are and what we do.
“The volume of work we undertake combined with the geographical spread and the density of our locality means that driving and road-safety related risks must be very carefully managed. The company sees road safety as key to general health and safety due to the risks associated with our work on and around the area’s roads, pavements and housing estates.
“Work-related road safety is a high priority due both to our interaction with the public and the number of road incidents compared to other incidents at work. Furthermore, improving road safety is also key to our public perception in the borough and improving our image in the community.”
Caroline Scurr, Director of the Driving for Better Business campaign, said, “Kier Islington, like its sister company Kier Harlow, has not only introduced a first-class safe driving at work strategy, but is taking the message to its sub-contractors, which will result in more employers implementing similar initiatives.
“This is exactly what the campaign is about: business champions such as Kier Islington and Kier Harlow using their knowledge and expertise to help other organisations reduce their at-work driving risk exposure.”
Safety failings cost businesses hundreds of thousands of pounds
Cutting costs is often a priority for fleet decision makers, but new analysis by Fleet Support Group shows how some businesses are losing hundreds of thousands of pounds by not managing occupational road safety.
Introducing a comprehensive road risk management strategy for those who drive for work is one of the most effective money saving measures for private and public sector organisations, according to the analysis.
Speaking at the company’s RiskMaster User Group conference FSG chairman Geoffrey Bray said, “Occupational road safety really should be a no-brainer for all employers.”
The FSG is a Driving for Better Business partner. RoadSafe runs the government backed campaign, and has calculated that savings of at least 30% from reductions in road crash rates can accrue if companies implement a range of best practice recommendations.
Campaign director Caroline Scurr said, “Reducing the number of crashes involving at work drivers is proven to save thousands and, in the case of large fleets, millions of pounds. In addition, cutting the carnage improves business efficiency and the image of an organisation.”
Arval helping businesses on the road to safety.
Leading fleet and fuel management company host hard hitting and free road safety event.
As a third of all road deaths result from business–related journeys, leading fleet and fuel management company Arval, a Driving for Better Business champion , is taking its highly successful road safety event on the road this summer. Businesses of all sizes are set to benefit from expert advice and information delivered in a hard hitting format, covering many aspects of road safety such as driver education, cost management and businesses’ legal obligations.
The free event is open to all businesses regardless of size, and takes place on Wednesday July 7th at Peugeot Motor Company, Pinley House, 2 Sunbeam Way, Coventry commencing at 9.30am until 1.30pm.
It is designed to improve business understanding of road safety measures, so through education and practical programmes, such shocking figures can start to be tackled. The morning’s programme will cover:
The risks to a company by not having a work related road safety policy
The benefits of investing in road safety for a business
How to address and implement a road safety policy
How road safety organisations and emergency services can help businesses
Individual moral responsibilities on the road
Tracey Scarr, Arval’s Fleet & Road Safety Manager says: “Arval has invested heavily in road safety programmes to mitigate the road risks that our company car drivers, our other employees and our customers face. The road safety seminars form part of this program which has allowed us to win a number of prestigious safety training awards.”
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International news
Road deaths fall to record low
The number of people killed on the roads in the 52 countries belonging to the International Transport Forum (ITF), excluding India, has fallen to below 150,000 for the first time.
According to data released by the Paris-based organisation, which is part of the Organisation for Economic Co-operation and Development and a strategic think tank for the transport sector, road fatalities recorded the biggest decrease since 1990 with a drop of 8.9% in 2008 compared to 2007.
Preliminary data for 2009 shows a continuing significant reduction in the number of road deaths for most ITF member countries, recording a drop of almost 10%.
“The moderating effects of the economic crisis on road traffic appear to be one reason for this favourable trend”, said Jack Short, ITF secretary general. “But many governments can also take credit for road safety policies that are now starting to produce results.”
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Motorcycle safety
Motorcycle test and training review
Roadsafe welcomes the recent announcement that there is to be a review of the UK motorcycle testing and training regime. The two-part motorcycle test was introduced in April 2009 to meet the requirements of the second EU Directive on driving licences.
The Minister ordered the review after listening to concerns from motorcycle groups and visiting a test centre to look at the testing procedure in more detail. Ways to improve training will also be considered.
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Safer roads
TISPOL International Road Safety Conference 2010
This year the TISPOL International Road Safety Conference 2010 will take place on the 28th & 29th September 2010 at the Radisson Blu Hotel at Manchester Airport.
At this conference the current thinking and developments in road safety and enforcement from across Europe and Australia will be discussed.
There will also be a selection of road safety and enforcement exhibitors displaying their products and willing to offer advice and assistance in relation to their potential solutions.
TISPOL’s aim is to reduce the number of people being killed and seriously injured on the roads of Europe and to achieve this goal TISPOL will continue to work with partners and key stakeholders.
Working together and partnership activities are themes of this year’s conference.
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Safer vehicles
‘New EyeSight’ safety device
Subaru has completed development of its ‘New EyeSight’ driving assist system – a unique active safety device that uses camera technology to help drivers avoid collisions – which is to be progressively rolled out across its model range. This is one of a range of eSafety vehicle technologies that can assist the driver in case of an emergency situation by providing vital information and warnings to help avoid the situation occurring in the first place.
Using two forward-facing cameras mounted either side of the rear-view mirror, ‘New EyeSight’ incorporates a ‘pre-collision braking control’ feature, which sounds an alarm to warn the driver of a potential collision with a vehicle in front.
If the speed difference between the driver’s vehicle and that in front is below 30 km/h, and if there is no action taken by the driver, the system will also automatically slow or stop the car in order to avoid a collision or minimise damage.
Euro NCAP launches new muliti-lingual website.
Safety information is provided for millions more.
Euro NCAP is reaching out to a wider range of consumers by launching its website www.euroncap.com for the first time in two new languages: Dutch and French. Euro NCAP intends to release further languages Catalan, German, Italian, Polish, Spanish and the Swedish in the following months.
There are over 500 million consumers in the 27 European Member States. There are 20 official languages as well as 60 other indigenous and non-indigenous languages spoken over the European geographical area.
According to a recent Eurobarometer poll carried out in 29 countries, only 51% of Europeans speak English either as their mother tongue or as a foreign language and a further 44% of Europeans admit not knowing any other language than their own. Given that the website was only available in English, up until now a large part of the European population has had no acess to Euro NCAP’s safety information on their website.
Over the next couple of months, this is all set to change. Euro NCAP has released information for the first time on its website in Dutch and French, languages that will make access easier for some 90 million people in Belgium, France, Luxembourg, the Netherlands and Switzerland. These two new languages will be closely followed by Catalan, German, Italian, Polish, Spanish and Swedish.
This first round of languages has been chosen due to the large car markets and significant car buying public in these countries. Moreover Euro NCAP members have also supported the launch of languages directed at their own consumers.
Dr Michiel van Ratingen, Secretary General of Euro NCAP says “This is one more step in Euro NCAP’s long-term objective to provide information on the safety performance of today’s cars to every consumer in Europe. Information is power and this power will ensure consumers can protect themselves when they drive.”
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Speed management
20 MPH Zones to be Re-considered
The Sunday Times, 25 July reports that ministers are proposing a 20mph speed limit on urban roads to reduce deaths and reclaim the streets for cyclists and pedestrians.
The reduction from 30mph would apply to all town centre and residential streets except busy through roads, which will remain at the existing limit. It would be reinforced by signs rather than extra speed cameras and humps.
Norman Baker, the Liberal Democrat transport minister, said it was time to tackle the car’s century-long dominance in towns.
The new 20mph limit, which can be introduced under existing laws, has been tested in Portsmouth, Edinburgh, Newcastle upon Tyne and Hull. York, Norwich and eight London boroughs, including Islington, have announced plans to follow suit.
It suggests that ministers are likely to base any national scheme on Portsmouth, which began its trial in March 2008 without extra traffic-calming measures or speed cameras. Despite the lack of enforcement, a preliminary Department for Transport study indicated that casualties fell by 15%, although the authors said the results were too early to be statistically significant.
A separate study of 20mph zones in the capital by the London School of Hygiene and Tropical Medicine found that they reduced casualties by more than 40%.
The report indicates that proposals will be laid out in a strategy document on sustainable transport in urban areas, to be put to public consultation.
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UK news
Saving lives for less is achievable
The latest survey from the Road Safety Foundation, shows that savings in the cost of road crashes, worth £18bn a year (1.5 % of GDP), are readily achievable. The survey covers 28,000 miles, making it largest analysis of its kind in the world. It identifies the high-risk roads, where road trauma and high costs are concentrated.
Key findings:
The roads that are 10 times more prone to death and serious injury than others in the UK network.
One-third of all fatal and serious collisions occur at junctions.
Single carriageways are six times the risk of motorways and twice that of dual carriageways.
One in seven primary roads is high risk compared to one in 33 non-primary.
10% of Britain’s motorways and A roads have unacceptably high risk.
Consultation with road authorities shows that simple, relatively inexpensive engineering measures are paying dividends. On the top ten roads listed, improvements to signing and markings, resurfacing (particularly the use of high-friction anti-skid treatments), and the layout and signing of junctions have contributed to a reduction in fatal and serious injuries of more than 70%.
Commenting on the report’s findings, Dr Joanne Hill, director of the Road Safety Foundation says, “As the road budget becomes tighter, emphasis must be on saving lives with less. This year’s report shows that not only can Britain reduce roads deaths and serious injuries but that, by targeting a relatively small mileage of high risk roads, we can do so with good economic returns”.
RoadSafe supports the Campaign for Safe Road Design led by The Road Safety Foundation.
Consumers can help reduce road deaths
Technology must be used to continue the decline in casualties on Britain’s roads, says RoadSafe.
Director, Adrian Walsh, says, “The Department of Transport’s announcement of a 12% decline in deaths is good news. It shows all the hard work is paying off.
“But there is still a need to focus on road safety and the benefits that technology can afford, particularly for consumers.”
RoadSafe believes improved electronic safety technology, found in newer vehicles, has helped reduce the severity of crashes. However, there is evidence to suggest the majority of car owners are unaware of the latest systems.
This evidence raises concerns that consumers may not be prepared to make informed choices about safety when buying a new or second hand vehicle.
ESC is one example. It helps stop a vehicle skidding and has been on the market for more than 10 years.
Research from the Insurance Institute for Highway Safety, shows it can reduce collisions by more than 40%, but eSafety Aware has found less than 40% of the UK’s car buying population is aware of it.
The motor industry has led the way in developing ESC. It is now available in almost half of all new vehicles and, following legislation, it will be mandatory in all new vehicles by 2014.
Adrian Walsh continues, “The market is led by consumers. Uptake of this technology is welcome but it has been slow.
“The public must be better informed of other eSafety technologies, so they can demand them when buying a vehicle.”
RoadSafe is supporting the promotion of eSafety technologies at the eSafety Challenge 2010. The event will be held at Millbrook on 13 July 2010.
The number of deaths on Britain’s roads in decline
The wider road safety community and the public should take credit for the 12% drop road deaths announced today. Figures for the number of people killed in road accidents reported to the police in 2009, published today, reveal that the number of deaths on Britain’s roads fell from 2,538 in 2008 to 2,222.
Newer and safer cars with more crash mitigation technology including improved air bags and seat restraints have helped to achieve a 16% reduction since 2008 in the number of drivers and passengers killed; however over half the total number of casualties were car occupants – just over 140,000 . The fitment of eSafety systems is certain to have contributed to the overall reduction in crashes. Systems such as ESC can reduce colissions by some 40%. UK Department for Transport research conducted by Loughborough University in 2007 shows that if all UK cars were fitted with ESC this alone would reduce deaths by 380 each year.
RoadSafe believes that even with advanced vehicle technology deployed in the future, the importance of sound driver training and most importantly life-long learning remains a vital element of any road safety plan. We also believe that those who drive for work (representing some 30% of all drivers involved in crashes) benefit from good management as shown by the champions of The Driving for Better Business campaign.
Commenting on the good news, Kevin Clinton, head of road safety at RoSPA and RoadSafe advisory panel member said, “Overall, the figures are good news. The reduction in deaths represents another very large fall on top of that achieved in 2008. In two years, we have seen a fall in road deaths of more than 700. It is particularly good that child deaths are now lower than 100, although this is clearly still too many.
The challenge now is to keep this momentum going and continue the reduction in death and injury on the roads in the current economic climate.”
How often do you check your tyres?
12% of UK drivers have never checked their tyres for tread depth!
Tyres are arguably the most important safety component on a car and yet 1 in 5 drivers have admitted that they have only occasionally checked the tread depth of the tyres on their car – 12% of drivers have never ever checked the tread depth! The research was carried out by fast.MAP for the online tyre retailer mytyres.co.uk.
UK law requires that tyres must have a minimum of 1.6mm of tread on all running tyres and motorists face a £2,500 fine and 3 penalty points on their licence if they break the law. The possibility of an accident, particularly in the wet, is also increased if the tread depth falls below the legal minimum.
On the positive side, the research did indicate that 20% of drivers had checked the tread depth of their tyres within the previous week. A number of simple checks recommended by mytyres.co.uk could mean the difference between a safe journey and a potential skidding accident on a wet road.
mytyres.co.uk offers the following five point tyre safety check:
Check and adjust tyre pressures against the recommendation in the owner’s handbook
Clean dirt from around valves and fit valve caps all round
Ensure that tyres have at least 2.5 or 3mm of tyre tread. Remember the law requires a minimum 1.6mm of tread
Have steering alignment checked if the front tyres show signs of excessive or uneven wear
Have front wheels and tyres balanced if there are signs of vibration, wheel wobble or patchy tyre wear
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Young drivers
Independent driving: the facts
Independent driving will become part of the practical driving test in Great Britain in October 2010.
It’s tasking the candidate to drive for about 10 minutes, either following a series of directions, following traffic signs, or a combination of both.
To help the candidate be clear about where they’re going, the examiner can show them a diagram too.
It doesn’t matter if candidates don’t remember every direction, or if they go the wrong way – that can happen to the most experienced drivers.
Newspaper reports
The claim in some newspapers that independent driving would lead to a fall in the driving test pass rate is based on early research where conditions did not reflect the eventual design of the new element of the test.
Subsequent trials with a larger number of participants and more closely reflecting the conditions in the planned new test showed no significant fall in the pass rate.
DSA has published a short video on its YouTube channel explaining more about independent driving.
Further information